Meta Global Culinary Program 


Brand strategy, Identity System

Brand Strategy, Initial Brand development: Yura Park, Kavya Singh, Yicen Liu, Molly Rolig @ IDEO
Second phase brand activation: Colleen Rose, Nico Gibson, Takashi Wickes @ IDEO
Motion Graphic: Claudio Fresneda @ IDEO

IDEO was set out for 2 phase brand development project for the Meta Global Culinary program team. It was an opportunity to design a holistic global brand that will bring clarity and cohesion to the many facets of the culinary and vending program at Meta, allowing for a united identity to be brought to life over key touchpoints that are recognizable to Meta employees.

The identity was inspired by the Global Culinary Program's three missions; Hospitality, Responsibility, and Culture. The symbol was designed to represent these three key aspects and was utilized as a versatile identity system throughout the various touchpoints.