Dongdaemun Design Plaza(ddp)
Identity System
Mentor: Brad Bartlett
Special thanks to: Yuma Naito, Clint Disharoon
DDP is a multi-cultural complex since its foundation on March 21, 2014, DDP has staged diverse cultural events including exhibitions, fashion shows, product launch shows, forums, conferences and various cultural events. It is a venue that introduces new products and fashion trends, that shares knowledge through exhibitions, and that offers diverse contents to experience new design.
New Identity system was inspired from the straightness of Korean letters and openness of the architecture. Full logotype can be read as acronyms of Korean letters and English acronyms at the same time.
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Dongdaemun Design Plaza(ddp)
Identity System
Mentor: Brad Bartlett
Special thanks to: Yuma Naito, Clint Disharoon
DDP is a multi-cultural complex since its foundation on March 21, 2014, DDP has staged diverse cultural events including exhibitions, fashion shows, product launch shows, forums, conferences and various cultural events. It is a venue that introduces new products and fashion trends, that shares knowledge through exhibitions, and that offers diverse contents to experience new design.
New Identity system was inspired from the straightness of Korean letters and openness of the architecture. Full logotype can be read as acronyms of Korean letters and English acronyms at the same time.
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